A buzzword that has gained popularity, Big Data
has worked its way within businesses. Everything around us generates it in the usual things we use and encounter such as mobile devices, social media, sensors, pictures and videos, transaction records, among many others in the digital world. This tremendous amount of data cannot be regarded as a tangible asset but is in the form of information. So how can we measure and tell its worth?
has worked its way within businesses. Everything around us generates it in the usual things we use and encounter such as mobile devices, social media, sensors, pictures and videos, transaction records, among many others in the digital world. This tremendous amount of data cannot be regarded as a tangible asset but is in the form of information. So how can we measure and tell its worth?